What to do if you don’t have testimonials…
Today's post is the 3rd in a series about how to write and gather testimonials. This may seem like a simple addition to your promotional endeavors, but testimonials can make a huge difference in how easily people sign up for what you have to offer. Continue reading
How to Write Great Testimonials
Imagine this: Your life is great. Everything is moving along beautifully. Then, out of nowhere something unexpected happens and the result is that you need serious help. You need a top-notch lawyer who will help you quickly, successfully and for a reasonable fee. How do you know which lawyer to choose? Continue reading
Magic and the Art of Honest Marketing (Write Testimonials that Dazzle)
Yesterday I watched a documentary about famous magician David Blaine. Coincidentally, today I read Jonathan Field’s post about Steve Cohen, “The Millionaire Magician.” Although the magic these two men perform fascinates me to no end, while watching and reading about their work I noticed something tangentially related, yet equally fascinating. Continue reading
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