On Saturday I went to a birthday party and got to see several Grow Up ezine readers. It was great to see them in person (!) and share in conversations that made me pause for deep reflection.

As the night progressed, a particular theme surfaced and it’s the same theme that’s appeared in conversations I’ve had with women and men for several years, especially since I started offering my 12-month marketing program.

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Growing client is like growing cherries. It requires time, patience, passion, and perseverance.

But in a culture where everything is supposed to happen fast, it’s easy to give up growing something new before it really gets started.

The 8-year-old cherry tree in my backyard perfectly illustrates this point. When I moved into my house 4 years ago, the tree hadn’t yet flowered or grown cherries. Read the rest of this entry »

Last week I taught a class on spiritual marketing at The Chaplaincy Institute during their Spiritual Direction program. Like all of my clients, the students in the class were smart, multi-talented women who have many possible paths they can take with their work.

Their greatest challenge wasn’t knowing how to market, it was knowing what to market and to whom. Read the rest of this entry »

When I help my clients grow their lifework, I suggest they pick a niche, a unique specialty that will help them stand out of the crowd so they’re more likely to attract an abundance of clients.

Will Galison, one of the people who submitted a dream inspired song to the dream project, did the exact same thing with his music career. According to several online sources, including Wikipedia: Read the rest of this entry »

As a professional graphic designer I often notice solopreneurs making several mistakes in their visual communications. While these mistakes won’t bring about the end of the world, they may confuse your reader and send them elsewhere, leading to a lower return on your investment than you deserve. Read the rest of this entry »