Meaningful Marketing
Deliteful Designs – Beautiful websites for half the price
I’m going public with a few new services, one called “Deliteful Designs.” I started offering these cost effective designs several years ago to people in my GEM program. Now I’m offering them to you, too. It works like this:
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How to Stop Gossip and Turn it into an Opportunity
The other day I was having dinner with my parents at an outdoor café. Shortly after we sat down, a loud man sitting behind us was talking with his family. Imagine my surprise when he belted out my grandfather’s name followed by some interesting adjectives.
Although we couldn’t hear all of the details, my mom, step-dad and I got wide eyed and really quiet as we wondered who they were and what they were talking about. As the conversation became more colorful, we became more curious. Read the rest of this entry »
The Power of a Free Gift
Give People a Taste & They’re Likely to Want More
Years ago, during a visit to New Mexico, a friend and I decided to take a day trip to an old mission church north of Taos. After touring the sacred site, my friend and I proceeded to walk past a dusty outdoor stand where a local man was selling dried chili peppers. Read the rest of this entry »
Creative Networking for Introverts
On Saturday, July 3 I flew from Oakland to Minneapolis. During the journey I met Jonathan, a man who was travelling for work.
I’d intended to use my flight time to write about the difficulties introverts have in promoting their work, and I thought I could write about this on the plane. But Jonathan was a funny and engaing guy, so I decided to talk with him instead. Turned out to be a good choice. Read the rest of this entry »
Who Would Your Friends Refer to You?
Last week I taught a class on spiritual marketing at The Chaplaincy Institute during their Spiritual Direction program. Like all of my clients, the students in the class were smart, multi-talented women who have many possible paths they can take with their work.
Their greatest challenge wasn’t knowing how to market, it was knowing what to market and to whom. Read the rest of this entry »

