‘Meaningful Marketing’ Articles
Succeed Together, Struggle Alone
A week ago I dreamed I was driving a car on the freeway. Suddenly the steering wheel locked. I couldn’t steer the car in any direction, and I couldn’t even slow down. All I could do was drive forward.
Meaningful Marketing
When I first became a self-employed spiritual counselor there wasn’t a lot of marketing help for people who sold service-based offerings. The best advice I could find came from a successful small business owner who told me to go to networking events.
Ugh. Have I ever mentioned how much I dislike networking?
How Not to Get Clients
A lot of people trying to grow their lifework into a practice or business often ask, “How do I get clients?” If that’s the question you’re asking, you’re asking the wrong question. A better question is, “How can I attract clients?”
One way not to attract clients is to focus your written and verbal communications mostly on you and the features and delivery method of the services you offer. Read the rest of this entry »
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