Who Would Your Friends Refer to You?
Last week I taught a class on spiritual marketing at The Chaplaincy Institute during their Spiritual Direction program. Like all of my clients, the students in the class were smart, multi-talented women who have many possible paths they can take with their work.
Their greatest challenge wasn’t knowing how to market, it was knowing what to market and to whom. Continue reading
The Will Galison Method of Choosing a Niche
When I help my clients grow their lifework, I suggest they pick a niche, a unique specialty that will help them stand out of the crowd so they’re more likely to attract an abundance of clients.
Will Galison, one of the people who submitted a dream inspired song to the dream project, did the exact same thing with his music career. According to several online sources, including Wikipedia: Continue reading
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