Attract Clients

The power of a free (tele)seminar.

Imagine you belong to a community, maybe a church or synagogue, or the local YMCA.

Now imagine two people in this community are car mechanics, Al and Ben. You meet both of them in passing and have no immediate thoughts or… Continue reading

Attracting Clients: The Art of Listening

Last week I wrote about 3 big mistakes self promoters make and how to fix them. Today I'm elaborating on the art of listening. If you are a coach, counselor or guide of any kind you've hopefully been trained in this area. Put these skills to good use. It may seem like an oxymoron, but listening is essential when it comes to self-promotion. Start by learning as much as you can about the other person or people. Continue reading

3 Big Mistakes Self Promoters Make (& how to fix them)

When a prospective client wants to learn more about what you do, how do you direct the conversation? Most people make the same big mistakes. Fortunately, they're easy to identify and transform into a great formula for simple self-promotion. Continue reading

How to Write Great Testimonials

Imagine this: Your life is great. Everything is moving along beautifully. Then, out of nowhere something unexpected happens and the result is that you need serious help. You need a top-notch lawyer who will help you quickly, successfully and for a reasonable fee. How do you know which lawyer to choose? Continue reading

To attract clients, grow where you’ve never grown before

The fruit trees in my backyard are great teachers. They’ve shown me that in order to grow I must stretch myself into new territory, over and over again.

An apple tree, for instance, only grows new apples when it moves outward toward the sun and downward into the depths of the dark earth. Apples do not grow if the tree is permanently idol. It can rest in winter, certainly, but if it stops growing altogether, the tree is dead and no fruit will appear.

Of course, if a gust of wind comes along and blows the branches, the tree is not idol, it is moving. Yet wind does not make the tree grow apples. The only way a tree can grow apples is by stretching itself beyond where it’s been before.

The unfortunate reality of being a self-employed human being, and not an apple tree, is that we can fool ourselves into thinking we’re growing, when in fact we’re simply kicking up wind that gives the appearance of movement. We do this by engaging in the same activities every day, activities that seem like growth when in fact they are more like branches moving in the wind. Continue reading

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